Founded in July 1957, Yaesu Publishing originated from “Motorcycle Publishing”. It launched Motorcyclist, one of Japan’s earliest motorcycle magazines, when such publications were still rare. Since then, it has produced a wide range of hobby-focused magazines, including those on cars, bicycles, radio-controlled models, classic cars, and camper vans. The company also publishes many themed “mooks” (magazine-books) based on specific interests. Guided by the philosophy of “igniting the spirit of play and building a bridge between people and their passions,” Yaesu Publishing is expanding its coverage into gourmet, travel, anime, and subcultures. In 2024, it established a dedicated division to develop international licensing and content export initiatives.